Old El Paso
Old El Paso is a household name with an enduring reputation. Maintaining its market visibility and making sure that the brand is continuously relevant is incredibly important.
Micro campaigns are run throughout the year tapping into seasonal opportunities and rising market trends.
Fajita Friday 'The Veggie Way' is a highly accessible micro campaign aimed at bringing the family together over meal times.
The messaging and design leans on the Old El Paso core brand assets but is flexible enough to stand out on its own with a simple, playful sense of fun.