GENERAL MILLS CSR

One of the challenges for large multinationals is how they offset the business by working hard to reduce their impact on the world around them and give back to the local community.

We wanted to give General Mills a simple but effective platform that would allow them to talk about their initiatives in a positive and cohesive manner that would appeal to both staff, press and customers alike.

The campaign runs across multiple media including internal literature, press releases and large screen animations that will keep the staff informed about the initiative achievments and encourage everyone to get involved and support the projects.