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General Mills CSR

Brand Strategy





Interior Decals

One of the challenges for large multinationals is how they offset the business by working hard to reduce their impact on the world around them and give back to the local community. 

The campaign has given General Mills a simple but effective platform that allows them to talk about their initiatives in a positive and cohesive manner appealing to both staff, press and customers alike.

The campaign runs across multiple platforms including internal literature, press releases, digital media, large screen animations and wall graphics that will keep the staff informed about the initiative achievements and encourage everyone to get involved and support the projects.

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