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Shedid & Parrish

Brand Creation

Brand Strategy

Identity Design

Packaging Design





Just like no two people are the same, every curl has its own unique tale to tell.


From S-shaped waves to corkscrew chic, life with curly hair is one big beautiful adventure – full of twists and interesting turns.


It has been an exciting journey helping founder Jessica launch a brand new beauty range specialising in curly and textured hair.

First step was a beautifully crafted identity and a stunning packaging range that did justice to the salon quality of the product and the enormous effort that had been put in to launching them.


The launch needed a strong cohesive campaign behind it. A look and feel that would embody the brand's inclusivity, its range of specialist products for curly and textured hair and encourage the community to engage with us.

We've had some fantastic support, picking up Best Brand in the Pure Beauty Awards! 

we are #unitedbycurls

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