Relish were delighted to be able to help WeightWatchers launch its redesign with a range of yogurts and layered fromage frais.
This was a fresh approach from WeightWatchers with the focus now very much on the natural ingredients and the great taste of the products.
Great photography was key in order to capture the essence of the rebrand and allow the flavours to do the talking.
The design was rolled out across a range of nine product variants for a national launch in a precursor to redesigning the entire WeightWatchers family.
The design needed to flexible enough to include more dessert like varieties but maintain a natural look and feel.