WeightWatchers redesign was launched in 2017 with the first products to reach the shelves being a range of yogurts and layered fromage frais.
This was a fresh approach from WeightWatchers with the focus now very much on the natural ingredients and the great taste of the products. Photography was key in order to capture the nature of the product and allow the flavours to do the talking.
The redesign was rolled out across a range of nine product variants for a national launch with plans
to expand the offering through the next eighteen months after very positive initial feedback.