Making another chilled out splash in the kids yogurt market, Frubes Freeze 'em campaign hit the shelves this summer.
The already firm family favourite has been refreshed with brand new pack characters to create a cohesive campaign with above the line advertising running throughout the summer. The 'ownable' characters see a shift away from licensed affiliations to a more self reliant stance.
The fun characters have been evolved to directly communicate the on pack offers and create a more permanent link with the young customers.
We look forward to launching further developments in the near future and can't wait to see what they get up to next!