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Frubes
NPD Design
Packaging Design
Character Development
Illustration
Copywriting
Digital Marketing
POS
Who's hidden the mystery flavour!?
Some sneeky frube, that's who! Another fun limited edition to a range of family favourites. Relish have helped Yoplait concept, develop and design an ongoing line of NPD and promotional packs for Frubes.
The 'ownable' characters have seen a shift away from licensed affiliations to a more self reliant stance giving the brand a lot more control.
This allows us to evolve our frubey friends to directly communicate the on pack offers and create a more permanent link with the young customers.
We look forward to launching further developments in the near future and can't wait to see what they get up to next!
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