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Brand Creation

Brand Strategy

Identity Design

Packaging Design


NPD Development



Meet the Wildlife gang, an extremely fun, friendly family of animals that we have created for Yoplait’s fromage frais brand.


From sketches, to research, to a national on shelf presence, Relish have helped Yoplait build this brand into a family favourite.


Wildlife choobs is now one of the biggest selling kids portables in its category.

Our design team have created an extensive range of characters and supporting graphics for Wildlife, making sure that variety is maintained and they're always great fun.


We are fully aware that the brand should not stop working once the packaging is opened. Every sleeve, label and wrap is designed with the kids in mind to ensure their ongoing engagement.

And it doesn't stop at the packaging. The fun sense of humour and energy runs right through all the marketing material as well!


From trade to television sponsorship, Wildlife continues to create a fun and energetic impact throughout the UK.

Communication campaigns are always great fun and energetic  but driven by the packaging, leading the customers directly back to the product.

NPD to collectable give aways, the range is has been successfully refreshed and updated to make sure it remains relevant in a busy sector.


The collectable gifts have proven so successful that they have even lead to a thriving e-bay market for our alphabet magnets and stickers!

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