Launched in 2007, Tortilla has become the most successful Mexican fast casual brand on the UK high street with over forty stores.
Relish helped create the brand from an early seed and we’re pleased to see that both brand and business are enjoying the success they deserve. We've come a long way since our initial concepts and Tortilla is now a seasoned proposition capable of mixing it with the best.
Communication has been built around three tiers of customer journey, starting with introducing the brand and product then leading through to the point of purchase and finally engaging people when they have time to enjoy the environment.
The menu has always been fantastic so it's imperative that the photography did it justice. We wanted to see the 'real' product with all of its mouth watering messiness!
We have worked closely with architects and structural manufacturers to create a library of interior elements from menu boards to graphic wall paper. This allows each store to be implemented as quickly as possible whilst maintaining a very strong brand appeal.
Secondary aesthetic design details and bespoke store by store features ensure that every corner of tortilla is considered. We are continually building up a brand story that attracts, retains and is enjoyed by the customer. It also looks great!