Roti Chai Group
Since our initial concepts both Roti Chai and Chai Ki have established themselves as firm favourites within the London restaurant crowd.
We're looking forward to helping the group expand their portfolio with some exciting new locations and new brand propositions and we have every confidence they will go from strength to strength in a very competitive market.
Sometimes less is more, and with Chai Ki's striking space and bold industrial aesthetic we kept the graphic signage to a minimum.
Simple but considered window manifestations combine with lightbox directional signage to maintain a clean and confident approach.
With an eclectic mix of premium Indian dishes and vibrant Indian Street inspired decor and graphics, Roti Chai has definitely broken some boundaries within premium Indian cuisine.
Industrial finishes are offset with softer hand finished graphic walls and bespoke features to create a distinctive New York feel.