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Relish were asked to help reposition the Pizzastorm brand for the Bakkavor Group.

After a series of client workshops, working sessions with key team members and strategic research into the sector, a new position was defined. One that very much engaged the customer and invited them to get involved with the product.

Energy, fun, warmth and introducing an excitement about the product has been the main aim. We want our customers to enjoy our food and enjoy their experience.

The communication drives towards the freedom of choice and the fun to be had by creating your own Pizza, Salad or Ice-Cream!

The design doesn't stop with the logo and menu, a series of secondary aesthetic graphics ranging from quirky posters to a 'Pizzagramit' area were introduced to reinforce the brand

Although it's still early stages, the feedback has been incredibly positive and we're looking forward to building Pizzastorm into a highstreet mainstay.

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