Yoplait have worked hard to improve the quality and taste of their Greek style recipes and flavours. They needed fresh new packaging to promote this launch and asked us to give the Liberté packaging and identity a face lift.
The focus for the new breakfast pots is now clearly on the appetite appeal of the product conveying taste and thickness. Even though the majority of the range is low fat, the new packaging gives these yogurts the taste cues they deserve.
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