| Hungry Joe’s |
Hungry Joe’s is Kerry Foods' second launch as a fully owned brand.
With a target market of hungry men between 25 and 35 this brand not only needed to be bold, strong and impactful but also had to make sure the focus was still on good hearty food.
It has quickly become another success story for Kerry, it is currently forcast to achieve over £5 million worth of sales in the first year, and extensions to the range are already being planned. |
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